“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” ~Sydney J. Harris
As an award-winning business strategist, Lydia Baugh understands that companies with effective business planning, and marketing and communication strategies, have higher returns to shareholders, more engaged audiences and less employee turnover. She has helped numerous leaders from non-profits, for-profits and government organizations tell their stories and turn-around their businesses from being stagnant to experiencing impactful growth. She has created effective media strategies to support campaigns and programs; and is skilled in implementing strategic business planning, marketing, internal and external communications, PR, media relations and social media engagement to reach objectives, build thought leadership and help organizations advance their missions and increase revenue.
Lydia Baugh started Clarius Global Strategies in 2014, to help innovative leaders and organizations elevate their visibility as an industry thought-leader, become a media go-to in their knowledge field, and increase returns. She was named one of Washington DC’s “Top 40 Association and Non-Profit Innovators in 2016” – Granted to professionals who are driving technology solutions and other innovations that are advancing organization missions.
Lydia serves as a Board Member to the University of South Florida (USF) Digital Marketing Program, to provide program input and leadership through classroom visits, forums and conferences, and by actively participating in student coaching opportunities to drive digital and marketing transformation.
Lydia Baugh is currently Director, Communications at the Consumer Technology Association (CTA), producer of CES®. Lydia oversees the editorial, speaking and content responsibilities for CTA’s Thought Leadership/Executive Visibility efforts.
Previously, as Director of External Affairs for the International Safety Equipment Association (ISEA), Lydia was overseeing the communications and advocacy activities of ISEA’s programs and provided strategic support to the President and Board of Trustees.
Before ISEA, Lydia supported communications and marketing efforts for the Daher Company’s TLI Freight Services (TLIFS) subsidiary and helped sustain the subsidiary’s growth by 200% per year, over a 4-year period. Daher, a global nuclear services provider, operates in Europe, Africa, the Middle East, Asia and Latin America. Lydia supported communications, compliance, and issues management for the Megatons to Megawatts U.S. logistics program, an initiative to eliminate nuclear warheads by recycling them into fuel, and she is also NQA-1 (Nuclear Quality Assurance) Lead Auditor trained.
Lydia has served as marketing, communications and media strategist for the following organizations: Booz Allen Hamilton, raising the organization’s corporate visibility; National Highway Traffic Safety Administration’s safe driving initiatives for Region 2; National Institutes of Health’s outreach programs; the Lupus Foundation’s awareness and advocacy programs; Metro Magazine and Ion Television Network’s health and wellness program, featuring an interview with Judy Smith, Co-Executive Producer for the hit T.V show Scandal on ABC. Lydia generated positive news coverage and helped implement effective tactics to improve the communications objectives for each organization.
Lydia also appeared on Oprah Winfrey’s Lifeclass segment featuring the late Maya Angelou, discussing effective life choices. She served as an advisor to the 2013 Women Are Talking global event, a virtual conversation where one million women from thirty-four countries participated in discussions on the health and well-being of women around the world. Lydia has supported numerous non-profits such as N Street Village, The Human Rights Campaign and the Boys and Girls Club of Greater Washington’s Anti-Bullying cause.
In addition to her professional experience, Lydia holds a master’s degree from the George Washington University Graduate School of Political Management. Born in Singapore and educated in both Singapore and the U.S., she is also fluent in Bahasa Malaysia, Bahasa Indonesia, and colloquial Mandarin Chinese and French, and has a passion for international travel.