Data is King! But are you treating it as one?

Lydia Baugh


Original article by Madhu Maganti, Director-IT Assurance & Security Services, Doeren Mayhew

Evolution of Data

Everyone and their big brother (no pun intended) is talking about data and more specifically, Big Data. Big Data is a technology buzzword that describes the current ecosystem in which there is significantly more data, and the processing of this data is beneficial to companies. Perhaps, even individuals, with news of the usage of many data scientists in the rundown to the 2016 U.S. Presidential Election. However, the evolution of how we got to the current state is not very clear.

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Why Is Strategic Planning Important to a Business?

Lydia Baugh


by William Pirraglia
Strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you’re going to get there. However, like all other “travel plans,” without knowing where you want to go, creating details on how to arrive are meaningless. Strategic planning defines the “where” that your company is heading.
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The Weaponization Of Social And Digital Media

Lydia Baugh


Excerpt from article by Richard Levick, chairman and CEO of LEVICK, a strategic communications firm : “The lines between hacking and social activists’ attacks have become blurred. Once information has been hacked, its use is fair game. Just because the hackers’ sponsor – a nation state or corporate espionage profiteer – doesn’t need or want certain information, it doesn’t mean that it can’t be used by others in support or their own agendas. Sometimes it is private information made public, other times it has been modified surreptitiously to look damning.”

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6 Myths CEOs Believe About Security

Lydia Baugh


Want a more effective IT security strategy? Dispel your CEO and senior management of these common cybersecurity misconceptions.

CEOs are charged with leading all strategic planning and operations at their companies. It’s a lot to be responsible for. So, they can be forgiven for mistakenly believing that they, and the bright and capable people they put in charge of their IT security, are doing the right things in the right places against the right threats, when in fact, they are wasting large amounts of their IT security budget on things that really don’t work.

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Biggest Social Media Turnoffs to Avoid

Lydia Baugh


For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes.
Digital Branding Institute identifies turnoffs, including participants actually unfollowing those brands.

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The Role Safety Plays In Cultivating An Efficient Work Environment

Lydia Baugh


By Ralph Goodman, lead writer at the Lock Blog

Safety is key to running an efficient workplace. An employee, who feels safe is calmer, more collected, and flourishes in their environment. When workers are getting injured on the job, this rattles morale and creates complications that distract from growing the business. And if something horrible happens, the company may even suffer devastating periods of downtime. Once you understand the importance the role of safety plays in cultivating an efficient work environment, you can begin making your business better and your employees more secure.

Peace of Mind
Taking the time to create safety plans, effectively training your employees in emergency response drills, and creating easy to follow security/safety policy, creates a culture of work safety. When workers know the risks, how to avoid dangers, and how to respond to an emergency, they feel safer. This peace of mind is especially important after a violence or natural disaster. Even if these shocking events do not take place in your company, or even your country, people still become concerned.

With increased safety training and planning, workers are less likely to be shaken by the terrifying things that happen in the rest of the world. Knowing that they can come to work and be safe, keeps employees in a headspace that allows them to work efficiently even during times of turmoil. If you can create the feeling of protection for your workers, then this minimizes distractions and possible absences due to fear.

Injury Prevention
Workplace injuries are horrible. When someone is injured at a work site, you lose a good worker and even the focus of the people who knew him or her. Other employees have their peace of mind rattled. These instances can make it very difficult for workers to perform efficiently. Trust can sometimes be lost between the company and the employees.

In order to decrease the risk of workplace injuries, you need to take stock of the safety risks that the business faces. For example, if you are in the construction field, you may want to center your safety planning on preventing falls. Any injury can result in legal troubles, replacement workers (permanent or temporary), etc. When these issues come up, it is hard to focus on growing the business. With a safer staff, you are guaranteeing that they can focus on work.

Minimizing Downtime
Issues, where safety and security have been compromised, can result in significant downtime. This means that workers are not working, which could be due to injury, building damage, hiring new employees, etc. It is during these periods that efficiency is affected at the moment, but it also leads to a domino effect of falling behind. Efficient companies run like clockwork, and any significant disruption can have consequences that reverberate throughout the business.

Even small upsets to safety planning can create downtime that adds up. If opening procedures are not followed correctly, employees may find themselves in the midst of an office lockout. This issue can be solved by better security planning, and even presents several safety concerns. Key control is a perfect way to make sure you are putting reliable people in charge.

Once you establish a culture of safety in the workplace, your business can focus on efficiency. Employees can feel at ease and concern themselves only with their daily tasks. No one will need to worry about the distractions and devastation caused by the fallout of a work-related injury. And the company will not have to stop running just to deal with an issue. A safe business is safe to grow.









5 Ways To Secure Your Small Business From Hackers & Identity Thieves

Lydia Baugh


Guest post on Earth Class Mail by Jennie Lyon, Founder @

Russian hackers, Anonymous, internet trolls with a grudge, independent criminals looking for a quick payday – the world is full of not-so-benign threats to your business.

When you get hacked, it hurts. Maybe not $5 Billion hurts, but it hurts nonetheless. It’s a distraction, it’s usually not free to fix, and it keeps you from focusing on your business.

There are a few free or cost-effective ways to mitigate your business’ exposure. Read them here.

Preventing Workplace Violence

Lydia Baugh


What to listen for, look for, notice and do

“There now needs to be training in companies on how to report someone other employees think might be a risk for violence.”

By Dr. Mark Goulston, former crisis psychiatrist, UCLA professor and FBI hostage negotiation trainer.

With regard to stopping violence as in the case of an “active shooter” or now an “active truck driver,” I will leave those tactics up to your security staff, the police, FBI and military.

With regard to preventing violence, one thing to keep in mind is that once a shooter, killer, bully, etc. has reached that point, their mind is almost on autopilot where the level of violence is directly proportionate to the level of rage they are feeling.

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